Social Media Management
Increase your presence online
Social Media Marketing
At Jayco, we help businesses use social media marketing to increase brand awareness, engage with customers and build conversions. Our services are based on understanding your unique business objectives and challenges and then building your social presence from that perspective.
Jayco will begin by creating your social media strategy and then design, manage and monitor your social presence so you can focus on your business. If you’re more established on social media, we can help you by taking the burden of management off your shoulders or take you to the next level with a refreshed, brand-oriented strategy.
Getting to Know You Socially
We begin any social media project with a review of your current social media platforms, company website, graphics and more because we can’t set goals and measure them without knowing where you are – and where you want to go.
The biggest mistake a brand can make when it comes to social media is launching platforms or campaigns without a strategy or commitment to post regularly. If a potential customer sees that you haven’t posted in a month (or a year – it happens), they might assume you went out of business or do not value your client relationships. Working with a social media management agency means your brand will be posting consistently with compelling, shareable content.
After we get a handle on your business, we want to understand what’s important to your audience and how they use social media. We’ll also research your competitors to see what content is resonating with their audience and what platforms they are using so we can craft the most effective communications for your business. Here’s what we’ll do:
- Make sure your content gets in front of the right audience
- Increase awareness through smart social media campaigns
- Grow and engage with your audience to build connections
Social Media Strategy & Execution
We willl plan engaging posts using a combination of relevant curated content mixed with original creative content to position you as a leader in your industry.
SMART GOAL SETTING
Nothing feels better than achieving what you set out to do, which is why we love goal setting. We’ll work with you to set the right goals so when you do hit them, you can celebrate like a champion.
We’ll be inventive and innovative using content in multiple ways. That YouTube video of your business is a great share for Facebook where Instagram might be a perfect place for a social graphic promoting tickets for the event. We also know that an image that looks stellar on Facebook may have the tagline chopped off on Instagram. Creating the right campaign can boost your social media presence and build you a whole new audience.
Community Management is what happens beyond your social media posts. Think customer service, responding to customers, and participating in brand-related discussions online. Social listening is key to community management because it gives brands a face and encourages those all-important personal connections between a company and its followers.
Paid Social Marketing & Reporting
PAID SOCIAL ADS
Facebook seems to change its algorithm regularly just to keep us on our toes. We know that keeping up organic social reach is always a new challenge so we are also skilled at managing the right mix of social PPC on Facebook and Instagram to make sure we reach your customers where they are.
Social media can’t be a one-way conversation; instead, it has to be built around listening to your audience and responding to their needs. Social Media is an extension of your customer service, reputation, and brand awareness. It’s important for customers to know that you hear them, that their presence is valued and that you want to be part of the conversation.
SOCIAL MEDIA INFLUENCER PARTNERSHIPS
Is there a thought leader or influencer in your industry that you’d like to have champion your brand or campaign? We can develop the right relationships with brand advocates and then manage those social media influencer partnerships to reach your customers.
REPORTING AND ANALYTICS
We are always trying to improve impact, and the best way to do this is by studying our progress. This is where our monthly analytics and reporting come into play. But data doesn’t mean anything without a skilled expert there to interpret them to make strategic changes. We monitor progress regularly to see how well your campaigns are working and what other posts we can create to reach your customers.